From posts to customers, measured.
Every post carries a tracked link. Lead pages capture who responds, follow-ups go out in your voice, and analytics show what each post earned.
One loop, mostly automatic.
- 1
Something goes out
Every post and video carries your tracked link, so a click is never anonymous. Boost the ones that work into campaigns from your own ad account, next.
- 2
Someone responds
A lead page HillBird hosts, with your offer and one form. A lead lands in your pipeline tied to the post that earned it, with consent recorded.
- 3
Someone buys
Three follow-ups in your voice, approved once, stopped the moment you take over. Analytics show the funnel from posts to clicks to leads to won.
What's inside.
Analytics
Clicks by channel and by post, posts out, leads, the funnel and your model spend against the plan, as charts.
Lead pages
A page you host in one click, with your offering and its price from the brand record, live at a short link.
Leads
A pipeline from new to won, notes, a manual add for phone calls, export any time. Your leads are yours.
Follow-ups
Same day, two days on, a week on. Drafted from your record, gated for invented claims, sent by us.
Campaigns
Boost a winner into Meta or Google from your own ad account, with a budget cap and an automatic pause. Next.
Team roles
Owners, leads, approvers and viewers, an approver's sign on campaigns and sequences. With Growth.
Prices, on top of any plan.
The basics come with every Content Studio plan. The add-ons open with the campaigns release, and the waitlist hears first.
- Analytics: clicks by channel and post, the funnel
- One lead page, up to 25 leads a month
- Email follow-ups in three steps
- You approve every sequence once
- Choose it at sign-up, or switch it on in Settings
- Up to 5 lead pages, up to 300 leads a month
- Lead value and revenue per post in Analytics
- An alert the moment a lead lands
- A review step after a win, the weekly note by mail
- All of it comes with Anthem today
- Lead pages without a limit, up to 2,000 leads a month
- Boost a winner into Meta from your own ad account
- Return on ad spend in Analytics
- Roles: owner, lead, approver, viewer
Custom, for enterprises
Need more than Growth's 2,000 leads a month? A custom plan sets your own limits on leads and on follow-up sending, across as many brands as you run. Quoted by a person.
Lead Engine and Growth open for purchase with the campaigns release; their prices are planned, and the waitlist hears first. Every plan already includes analytics, a lead page and email follow-ups. Limits apply to each brand.
Who pays for the ads.
You do, on your own ad accounts, at the platforms' prices. Our fee is for the work, never a share of your ad money.
Your ad accounts
Campaigns run through your own Meta and Google accounts. The platforms bill your card; HillBird never holds your ad money.
Built, paced, paused
We build the campaign from your brand record, pace the daily budget, and pause it when cost per lead passes your line.
Read back honestly
Spend and results come back daily, so the weekly note shows what the ads returned, not what they cost to run.
A flat fee, quoted first
Our fee is a monthly band by the spend we manage, agreed before you start. It never moves with the auction.
Done for you, quoted first.
We run the content and the campaigns as your marketing team, for a flat monthly fee set by the ad spend we manage.
| Band | Fee | Ad spend managed | In place of |
|---|---|---|---|
| Team | from $999 a month | Up to $5,000 a month of ad spend managed. | In place of a part-time marketer: content, campaigns, lead pages, follow-ups, a weekly report and an account lead. |
| Scale | from $2,499 a month | Up to $25,000 a month of ad spend managed. | In place of a marketing manager and an agency: several brands, roles and approvals, a monthly review. |
| Enterprise | quoted | Above $25,000 a month of ad spend managed. | In place of the department: service levels, procurement and custom integrations. |
Quoted by a person. Campaign management opens with the campaigns release. Ads are billed by Meta and Google to your own ad accounts, at their prices. Our fee is for the work, never a share of your ad spend.
Add it to any plan.
Every plan includes Marketing Studio at no added cost. Choose both studios when you sign up, or switch it on later in Settings.
Get both studios