Meet Brand DNA.
Reads your answers, your website and your brand kit, then builds the record every post stands on. When unsure, it asks instead of guessing.
What it reads
Your signup answers and a five-screen brand questionnaire (who you are, who you serve, how you sound, what posts must never say), your website, a photo or document of your menu or price list, and your brand kit: logo, guideline document, reference photos, past posts and font files.
What it produces
Your brand record: voice and persona, vocabulary, phrases you never use, approved claims, your colours measured from your logo, your fonts, your call to action, and your service list with exact prices. Every field carries its evidence: what you declared, what was measured, what was inferred. It is the single source of truth every other teammate works from.
The guardrail
Confidence is measured per section. Anything the material doesn't support becomes a follow-up question to you, a thin answer never becomes a silent default.